Medical Marketing & Media - News, Features & Insights
网页The digital marketing landscape is changing but the challenge for marketers remains: how to develop campaigns that deliver relevant, actionable content to hyper-targeted audience profiles. The latest on medical marketing. News, analysis, features, and insights for leaders, marketers, and creatives involved in promoting and commercializing ...
MM+M Magazine - MM+M - Medical Marketing and Media
网页Latest Issue: August/September 2024 The AI personalization dilemma Will AI kill the health influencer? In a point of care state of mind 'Granfluencers' in
About MM+M - MM+M - Medical Marketing and Media
网页MM+M, first published in 1966 as Medical Marketing + Media, is the media brand of record for pharmaceutical marketing and commercialization, delivering the most balanced and relevant coverage of its subject matter. The 57-year-old business title produces an essential mix of online breaking news and analysis combined with monthly print features — timely, objective, original editorial content ...
MM+M Agency 100 2024
网页Welcome to the 2024 MM+M Agency 100. In an era where therapeutically transformative breakthroughs and tech-fueled disruption are the norm, the MM+M Agency 100 remains the definitive guide to the ever-evolving world of medical marketing agencies. Between the Top 100 and Ones to Watch, this year’s edition shines the spotlight on 109 medical ...
How beauty and brands are evolving in the Ozempic era
网页1 天前 · Product marketing will increasingly target achievable goals for the broadest audience, reinforcing confidence in the product’s utility. Consumers, in turn, may feel both gratitude and pride for results that exceed basic expectations. Beauty brands must also address the side effects of such products, including increased signs of ageing.
Creating the ‘AI flywheel’: Takeaways from Asha Saxena’s AI …
网页1 天前 · September 19, 2024. 4:35 pm. The inaugural MM+M AI Deciphered event, in conjunction with sister brands Campaign US and PRWeek, kicked off with a keynote address from founder and CEO of Women Leaders in Data and AI (WLDA) Asha Saxena. Saxena touched on the key pillars that can help marketers define success in all the new AI endeavors they’re ...
In-Depth - MM+M - Medical Marketing and Media
网页Pipeline Report 2023: Game on for blockbusters, novel MOAs and practice-changing drugs. The industry awaits a number of readouts and approvals for drugs that address market gaps and enrich treatment landscapes — with huge sales potential to boot. Healthcare Marketers Trend Report 2024: A techno twist The MM+M/Swoop 2024 Healthcare Marketers ...
MM+M debuts 2022 Agency 100 - Medical Marketing + Media
网页2022年1月31日 · MM+M has launched the survey for the 2022 version of its Agency 100 ranking of North America’s medical marketing agencies. The survey, through which MM+M compiles the data that informs its Top 100 selections, can be accessed here.. This year’s Agency 100 coverage will be published across MM+M’s digital channels on June 7 and in the June print edition of the magazine.
2022 MM+M Awards: All the Winners
网页The MM+M Awards is celebrating its 19th year of recognizing healthcare marketing and media that is the most creative and effective in the industry. MM+M Staff. October 6, 2022. 10:30 pm. To view the digital edition of the 2022 MM+M Awards Book of the Night, click here. I attended the MM+M Awards for the first time in October 2014.
The 2021 MM+M Awards: The Shortlist - MM+M - Medical …
网页2021年7月8日 · See all the finalists for this year's MM+M Awards, which will be held October 7 at Cipriani Wall Street as a hybrid live and virtual event.