In choosing a brand name that will have a positive impact on your brand identity, it’s wise to take the time to understand ...

The market is flooded with canned mushroom brands, which can make separating the good from the not-so-good a little tricky.

Costco's Kirkland Signature brand is a popular and often high-quality series of products. Here's how company history plays ...

Choosing a name for your business is one of your first big decisions as an entrepreneur. So get it right. Here's how to name ...

There's no shortage of name brands members can shop for at Sam's Club. The warehouse club offers tons of name brands to shop ...

As Riske Betten, B2C/product director at Mediahuis Netherlands, told us at a recent summit: Your brand is whatever consumers ...

Sometimes you just have to buy the store brand. The cost savings are just too tempting. But here's a secret that the big ...

While I would love to be that girl who has a skincare collection complete with only the most high-end brands (hello, La Mer), ...

Move over, Lisa Frank! New Baton Rouge-based lifestyle brand Sweet Lane provides colorful stickers and stationery with a ...

Finnish paint maker Tikkurila's products manufactured at plants in Russia will be sold under a new brand, Tikkivala, from the first quarter of next year, Tikkurila's Russian subsidiary said on Tuesday ...

Harbor Freight is a well-regarded store whose house brands compare nicely with name brands. But are they the best? We look ...