Toy giant Lego Group, which operates over 480 stores across more than 120 cities in China, has reaffirmed it will continue to invest in the Chinese market for long-term growth. Lego announced its ...

Stella Shen, marketing vice-president of LEGO China, said, "Building bricks can inspire and enhance children's abilities in innovation, communication and problem-solving. We hope this initiative will ...

Lego sales rose 13% in first half of 2024 The company grabbed market share in a flat toy market CEO expects double-digit full-year sales growth Lego holds back on store openings in China ...

September has arrived, and that means a new batch of LEGO sets have either already hit the market, or are going live shortly. This month is a huge one for fans of video games, movies, and geek ...

For a very broad sweep of fans, the Lego Space Command Center, and the rest of the nostalgia-inducing classic ‘Space’ line, capture the very heart of what Lego is. Launched in 1978, it’s visual ...

What are the biggest Lego sets ever made? From conversation-starting display pieces to towering monuments, this up-to-date guide tracks the biggest Legos of them all – namely the Lego sets with the ...

Building Lego sets is a satisfying hobby at any age. From Marvel and Harry Potter to NASA Vehicles and potted plants, when shopping at Walmart there's a Lego build for practically every interest ...

Toymaker Lego said Wednesday it is on track to replace the fossil fuels used in making its signature bricks with more expensive renewable and recycled plastic, as sales and profits surged.

The brilliance of a Lego "Star Wars" show where the order of the galaxy far, far away has been tossed into a cosmic blender and reorganized in ways never imagined outside of online memes or ...

LEGO announced plans Wednesday to scale up its use of renewable plastics in the production of its signature bricks, marking a shift away from its reliance on fossil fuels. LEGO has set 2032 as its ...